Paylogic is the self-service ticketing solution by Eventim, built for professional event organizers who want maximum control over their ticket sales and e-commerce. As the market leader for large-scale festivals, we process millions of transactions every year.
We apply that experience in scale, performance, and peak traffic to festivals, music venues, clubs, and sports organizations that want to keep their ticketing entirely in their own hands. With Paylogic, you can create a personalized white-label ticket shop in minutes that aligns seamlessly with your brand. You determine the look and feel of the shop as well as the flow of the purchase process, ensuring that brand experience and conversion reinforce one another.
Smarter ticketing starts here
100% white-label ticket shop
Create a fully personalized online shop in the style of your festival or brand and integrate the purchase process directly into your own website.
Self-service management
Independently manage your events, ticket types, pricing, and capacities through an intuitive backoffice, accessible at any time via your browser.
Additional revenue
Increase your revenue with smart upselling opportunities such as merchandise, tokens or digital cash, camping, parking, or VIP upgrades: before, during, and after the purchase.
Data capture and CRM
Collect, analyze, and activate visitor data through pre-registration, Send 2 Friend, and waiting lists. Export data or integrate it directly with our CRM partners.
Open API strategy
Link Paylogic with marketing tools, access control, cashless systems, and CRM through open API integrations that support automation and analysis.
Resale and waiting lists
Facilitate fan-to-fan resale with controlled pricing or utilize waiting lists for sold-out events to convert additional demand.
Access control
Easily scan tickets using the Paylogic Entrance app for Android and iOS, featuring instant validation and real-time reporting.
Financial flexibility
Work with the latest payment solutions and flexible commercial models that align with your target audience and growth strategy.
Eventim stability
Proven technology for large-scale events. We combine flexibility with the scale and reliability of Eventim.
Recommended by
Koos Hornman, Head of Marketing & Ticketing at Doornroosje: "Paylogic gives us the flexibility to structurally develop our loyalty strategy. The platform grows with our ambitions and enables us to shape our fan relationships in an increasingly targeted and personal way, without compromising on clarity or ease of use."
Maaike Rietbergen, Events Manager at DPG Media: "With Paylogic, we achieve a clear and frictionless purchase process that aligns with our audience’s expectations. The partnership goes beyond ticketing: they actively contribute ideas on how we can commercially strengthen our events."
Eefje Arts, Head of Festivals at Dekmantel: "With Paylogic, we have further professionalized our ticketing process. The powerful backend and technical flexibility give us more control over our sales, while the personal partnership ensures we can act quickly whenever necessary."
Frens Frijns, Managing Director at 013: "With Paylogic, we are taking a significant step in our digital development. The data-driven platform gives us full control over both primary and secondary ticketing, providing the insights needed to continuously optimize our fan experience."
From ticket sales to data-driven growth
Our tools help you collect more valuable first-party data and make it immediately available within your own CRM or marketing tools. This gives you full insight into your audience and allows you to set up targeted communication and personalized campaigns.
Additionally, you benefit from extensive smart shopping opportunities before, during, and after the purchase, such as merchandise, lockers, parking passes, and VIP tickets. Through API integrations, we easily link Paylogic to systems for administration, access control, cashless, and other event technology. This ensures all operational processes align seamlessly. As a result, Paylogic is not just a ticketing tool, but a complete solution to maximize revenue, optimize event management, and enhance the customer experience. Fully supported by the stability and scale of Eventim.
White-label: your shop, your identity
With Paylogic, you retain full control over the branding and the purchase process. The online ticket shop is seamlessly integrated into your event’s website. No redirects. No interruptions. Visitors remain in your environment from start to finish. All elements of the ticket shop are customizable: colors, typography, logos, backgrounds, messaging, and dynamic text. You also design the tickets themselves in your own look and feel, ensuring your brand remains consistent at every touchpoint.
This flexibility not only provides a pleasant user experience but also leads to higher conversion. Visitors purchase in a familiar environment, which lowers barriers and reduces drop-off. You can set up new events quickly by duplicating event templates, including preset visual and technical configurations. This allows you to launch your shop efficiently and recognizably. Ticketing thus becomes a strategic part of your brand.
Know and activate your audience
We help you truly get to know your audience beyond just the main purchaser. With integrated tools such as Send 2 Friend, Waiting List, Personal Details in the Queue, and pre-registrations, you can collect data on more than 100% of your fanbase. This allows your database to grow in an accessible, natural, and sustainable way.
Paylogic supports more than 27 tracking pixels, compatible with major advertising platforms such as Meta, Google, and TikTok. Combined with server-side tracking and custom domains, your data collection remains reliable, even when cookies are restricted. Through our Open API, you can link Paylogic directly to your CRM or marketing automation system. This allows you to turn data into action: targeted campaigns, insight into purchasing behavior, and a clear view of the impact of your marketing efforts. The result is a data-driven approach that reduces dependence on third parties and strengthens the relationship with your audience.
